Message from the CEO
“We Want to make our customers and our people more successful, every year”
Z. Babar Sabri, CEO SGC.
SGC is driven to revolutionize the industry and make its customers better off with availability of materials, right services and new technologies. SGC representatives will keep on engaging you with what’s new in the industry to make sure the pace of growth that we have been maintaining over a decade. There are undoubtedly exciting initiatives been taken by my team to upgrade the existing level of services for both consumer and corporate clientage. Thinking ahead of time is the only way we should operate our business as before and this strategy has been successfully inculcated in our team. There are many areas of rapid changes; new types of commercial graphics, security films and automotive materials, new equipments, inks and LEDs. Our target is to make all the portfolios approachable for our channel of over 1000 buyers. The major challenge to achieve this benchmark is to ensure we have a committed supply chain process, valued resources, timely consumer engagement activities and above all the passion to do more, My message to the commercial graphic industry and the end-users would be to move toward excellence by creating industry standards and delivering a complete suite of services by focusing on quality alone. Only that’s how we can mutually benefit each other and the industry can look forward towards sustainable growth in the years to come. With channel strength of over 100 buyers and an end-consumer muscle of more than 100 national and multi-national accounts, SGC feels a responsibility to ensure objective strength and best-in-class solutions for everyone. 2014 should be a year like no other! After the successful closure of 2013 my team is motivated to do more and not get settled. With the addition of young legs in our consumer and corporate sale department we are expecting much more excitement in both these channels. We have also calendared more consumer engagement activities and trainings in this year. Our intimate access to the end-consumers leverage us with valuable feedback that can be used in carrying our overall strategy. It is through them that we get to know what is required by the industry and its every section. Whether it be advertising in the trade areas or in-store branding, we are committed to add value through furnishing material inputs for outstanding results. Our goals give us the realization to provide users with the right products through which they can innovate solutions from the end-consumer. Any required newness is first understood through trade shows, relevant R&D before its launch. SGC will keep the industry moving through its unique service level, committed team and ensuring availability of existing portfolios of specialty products and much more. I would be striving to support your business in every possible way.